IHG research centre

We work with respected partners to generate insights and conversations in areas that matter to us and our industry. To make sure we're leading the crowd, not following it.

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The role of businesses in the UK visitor economy

Highlighting government action needed to boost vital £32bn visitor economy

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Showing how net zero model brings benefits for hotel sector is remodelled with new data

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Drivers of Change in Hospitality

What does the future look like? How will technology shape and influence new norms? Drivers of change in hospitality explores tomorrow's world.

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The Future of Chinese travel

Chinese travellers are changing the landscape of international travel. Here's our unique perspective on what it means for our industry.

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IHG Trends Report series

Five editions of IHG's Trends Report explore what it takes for brands to build trust and loyalty with consumers in a disruptive, modern world.

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